GoZero is a Wellington Chamber of Commerce initiative (funded by Wellington City Council) that strives to provide learning & development to small businesses on the subject of sustainability and emission reduction. On top of science-based workshops, in collaboration with subject matter experts, GoZero sustainability bootcamp also incorporate Māori tikanga on living and protecting the environmnet.
The challenge we face was how to get this project off the ground and into the Wellington small business scene. The solution, guerilla marketing targeting co-working spaces.
We produced free, functional and ever-green, wall posters (made from recycled material) that co-working spaces in Wellington CBD can use to help their SME customers conserve energy and recycle correctly. All posters have a QR codes that encourage the audience to take the next step at GoZero's landing page.
Result: The posters were well-recived, conversations were sparked and programme attendance quota was met.
As a Marketing Coordinator with a strong passion for Digital Marketing and content production, I am always looking for the next opportunity and challenge to work on and learn from. This is so that I can continue adding value to meaningful and innovative communications projects and improve my skills set along the journey.
